A picture is worth a thousand words, and photos are an important part of any ecommerce store. If you want to make your photos stand out against the competition, there are some tips that you can follow to make sure that they will be good photos. In this blog post I am going share 5 easy tips for taking great photos for your eCommerce store!
1. Get The Right Lighting
The best photos are taken in natural light such as direct sunlight. If you can't find a spot with good natural lighting, try using an artificial light source such as a lamp to save money or an LED light like the ones used by professional photographers. You'll need to make sure that there's nothing blocking the light from the item that you're trying to photograph.
High quality images in eCommerce product photography are high dependent on good lighting. Lighting is an important detail in your shooting process and should be considered before you shoot photos for you ecommerce business or website.
2. Use A Tripod To Get Clear Shots
Where you are new to ecommerce photography or a veteran with your own photo studio setup. One of the most important tools of the trade is a tripod. A good tripod will help you take photos with a clear background, without the camera shaking and causing blurriness in your photos. For example, when shooting small objects blur is much more pronounced and no matter which fancy camera you use a tripod will be the best solution to help you get the best shots to upload on your ecommerce store and reduce turnaround time from unnecessary editing.
3. Make Sure Your Subject Is In Focus
The photos you take will have more of an impact if they are in focus. This can be difficult to do with a mobile device due to the limitations of their small lens. You don't have to have the newest best camera to start shooting high quality images, but at the same time having a camera that functional and can be adjusted into focus is what makes your photos stand out so make sure you're zooming in and focusing properly. Try placing subjects near the center of the frame for easier focusing.
When taking photos for an ecommerce store there are many things to think about. The photos need to be high quality and taken at eye level so customers feel as if they were looking at themselves in a mirror or window when browsing through their online shopping experience. There should also be plenty of white space around products which makes them pop out from all angles while being able to take advantage of natural light sources without overpowering photos with too much glare or darkness. Some marketplaces even require a white background and this can be a time consuming part of the editing process in eCommerce photography.
As photos are an important part of your ecommerce store, it is necessary to take the time and invest in them. Here are a few things that you can do before and after your photo shoot to make sure you get high quality photos after post production:
-Make sure subjects are in focus especially when doing catalog images or images for your site.
-Don't move the camera while photographing as this can create blur in your image an
-Take photos at eye level so customers don't feel as if they're looking down at products from above
-Keep lots of white space around products by cropping photos or shooting more than one image (this will make images pop out)
-Try using natural light without overpowering photos with too much glare or darkness because this creates shadows which makes images look dirty and dark spots where there should be light. This also reduces the need for editing software and extended turnaround time.
-If photos are too bright, you can compensate for this by changing the white balance to give photos a warmer tone. This will make photos look more inviting to customers.
-If photos are too dark, you can compensate for this by increasing the brightness and/or contrast. This will make photos look less murky and grainy and more high quality.
-If photos are too yellow, you can compensate for this by changing the white balance to give photos a bluer tone. This will make photos look more crisp and high quality, while also reducing the need for editing software to correct yellow tones that can often be seen in photos.
4. Experiment With Different Angles And Poses
When looking for e commerce photos to use, experiment with different shots and angles. This will give a variety of photos to choose from when you're setting up your ecommerce store. In eCommerce photography you want to consider what aspects of a product you want to showcase in your product images. Good product photographers know how to create shots that show details, features, textures, and more on the product they are tasked with shooting. Whether using artificial lights or of natural light the same principles apply you want to make sure the details you want to highlight are well lit in your product photos. When shooting ecommerce product photography have fun and play with your camera settings and your camera angle. Experiment with your product photos both during the shooting process as well as during post production. You have the ability to create high quality photos that fit your business and online store as a successful shoot in product photography is often measured by the creativity clarity of your final image.
5. Be Creative, Have Fun, And Be Patient!
Ecommerce photography just like other forms of photography are a creative outlet and should be a fun part of your online business. Have fun with the images you create and embrace the freedom to experiment with your eCommerce product. don't be afraid to shoot a daring image or to try switching something up with your process. You can adjust your lighting, shutter speed, color correction, switch to manual mode, and more create captivating images for your online stores. As long as you pay attention to the few basic tips above you can make sure your product photos are clear and the picture displays the aspects of the product you wish to showcase.
Conclusion:
We hope these tips will help you or your company to take even better photos for your online store. or website. Remember, the pictures on your site are what sell your products! What camera do you use? Let us know in the comments below!
