Introduction:
Halloween is here and the shopping holidays are just around the corner, which means it is time to start getting your listing ready for all of that last-minute holiday shopping. If you have an ecommerce listing on Ebay, Etsy, or Amazon, then this blog post is for you! Here are 9 tricks and treats that will help improve your listing and create success during the busy season.
Include a boo-tiful product photos
Don't spook potential customers with scary images! Make sure that your photo is clear so that customers can easily find what they are looking for! When people shop online, they want to see a good image of the product. They don’t have any other way to experience it beyond this one photo, so if it’s not high quality or clear enough to see the item then they will move on.
Provide detailed information about your product, including measurements, materials used, and care instructions no one wants to buy Frankenstein's Monster
Shocks and surprises can be fun for Halloween, but people want to know what they are buying when they are shopping online. Is this a plush toy that is super soft and cuddly? Or is it made from polyester instead of cotton, which means you won’t be able to machine wash it because the water will destroy the fabric over time. For some people these details don’t matter at all, but if you are listing an item for travel or something that needs to be washed frequently, then it matters. Make sure there is enough information so customers can choose the product that will best suit their needs.
There’s no trick here! Customers want all of this information so they know what they are getting and how much it is going to cost them.
Consider adding a horde of photos to show different angles of your item or different uses for it!
Just like zombies photos are more effective in groups. Use multiple images to show customers different angles or poses of your listing so they can get a better sense for what it looks like in use.
A lot of people want to see these images because they know that sometimes things look one way from the front view but turn out completely different when you take another photo at an angle! If there is something funky about how an item looks from the back, then take a photo and show it to your customers.
Use keywords in the title and description is Child's Play and can be used to increase traffic from search engines like Bing or Google.
If you want to get more eyes on your listing then make sure it is optimized for search engines! Use relevant keywords in the listing title and description so that customers can find your item when they are searching online. If someone types "vampire costume" into a search engine, do you think their results will be better if your listing title is "Frankenstein's Monster Costume" or if it says "vampire costume?"
Assuming they are looking for a vampire costume, the second option will probably be more effective. Make sure that your listing includes relevant keywords so customers can easily find what they want when searching online!
Improve conversions by using relatable humor like the Munsters in your listing
Everyone loves a good joke, and when you are listing an item on Ebay, Etsy, or Amazon then it is important to add some humor. Make sure that your listing can be easily understood by someone who has never seen the product before, but try not to take yourself too seriously! Customers will appreciate seeing something light in between all of the serious listing content.
Be like Jigsaw and Include video or audio content if possible.
When possible use rich content like video or audio. This content helps inform customers to make their purchase decisions. It also helps them visualize how the listing will look or sound when they are using it themselves.
Make sure your description is short like Chucky and concise, but informative.
When writing a description you do not want it to be too long, but you also want to make sure to include all relevant information. Remember that the listing needs to be easily understood by a customer who has never seen your listing before, so make sure you don't leave anything out!
Your description should not exceed 500 words. If it is longer than this people will skim through instead of reading everything which could cause them to miss important details about what they are buying and how much it is going to cost them.
Highlight your what makes you different like Freddy Kruger!
What are the key differentiating factors that help your product stand out from the competition? Make sure that you tell customers about these details in your listing so they can see why buying from you is better than other options.
If there are any unique aspects of the listing (like where it was made) then make sure to highlight them and explain why this matters! It makes people feel like their purchase is supporting local businesses or small scale manufacturers.
Incorporate customer reviews into your listing - it's important to know what other customers think before making a purchase decision just like checking Rotten Tomatoes before picking a scary movie
Customer reviews or testimonials can be a strong indicator of whether or not a product is worth buying. Let your customers know they can sleep safely at night by including these reviews in your listing!
Conclusion
With Halloween just around the corner, that means it’s almost time for all of those last-minute holiday shoppers. If you have an ecommerce store on Ebay, Etsy, or Amazon then this blog post is for you! Here are 9 tricks and treats to help improve your listing during the busy season so you can create success when everyone else is scrambling.
