Crazy Promotions: From Mattress Mack To $1 Million Hole In Ones
We've all seen and heard of outrageous promotions designed to get attention and generate business. From the now-infamous Mattress Mack memes to more recent stunts like a $1 million hole in one, businesses and entrepreneurs are always looking for ways to stand out.
While these promotions can be fun and effective, they can also be risky. After all, when you're spending big money on a promotion, there's always the chance that it could flop. In this blog post, we'll take a look at some of the craziest promotions out there and see if they're worth the risk.
Photo by Corey Watson on Unsplash
In The World Of Promotions, There Are No Rules
Promotions are a great way to increase sales and make a media buzz. And in the world of promotions, there are no set rules – the possibilities are endless! You could run a sweepstakes, plan an event, or host an Instagram contest – all these are just some of the Promo Empire you can build. Be creative, be bold, and have fun with Promotions – after all, it's all part of the game!
Mattress Mack Pulled Off One Of The Most Successful Promotions Ever With His "Gallery Furniture Sleepover"
When Mattress Mack bet millions of dollars that the Houston Astros would win the 2017 World Series, and Gallery Furniture hosted a promotion they dubbed "The Gallery Furniture Sleepover," no one knew what kind of success it would have! The media caught onto the crazy but genius idea of offering customers free mattresses if their hometown Astros won. When the Houston team finally snagged the championship title, Gallery Furniture came through with the goods and distributed over 1,000 beds to lucky customers. What could've been a wild gamble ended up being one of the most successful promotions Gallery Furniture had ever seen — maybe ever!
A Golf Course In Arizona Is Offering A $1 Million Prize For Anyone Who Can Make A Hole In One
Dubbed the Million Dollar Shootout Golfers across Arizona are shaking in their golf shoes at the thought of having a million dollars on the line. Recently, a local golf course announced a promotion that anyone who manages to make a hole in one in their tournament will win the grand prize of $1 million! To help ensure their investment is worth it, the golf course secured hole in one insurance to cover the payout. The news has traveled far and wide with plenty of media coverage, as well as people flocking to try their luck at becoming an instant millionaire. With this publicity stunt, this Arizona golf course is sure to be seeing more tee times being booked up very soon.
A Restaurant In New York Is Giving Away Free Food For Life To Anyone Who Can Eat A 72-Ounce Steak In Under An Hour
Eating challenges have recently become quite popular, as evidenced by the uptick in articles about people attempting them. The restaurant in New York is taking this trend to a whole new level with its offer of free food for life to whoever can eat a monstrous 72-ounce steak! The challenge certainly looks daunting for all but the hungriest person. Fortunately, since it's located in bustling New York City, there are plenty of people willing to step up and take on this novel eating competition. It'll be exciting to witness who can conquer this beastly feat and claim their prize!
A Hotel In Las Vegas Is Offering A Free Stay To Anyone Who Can Get Married At The Hotel Chapel Within 24 Hours
Las Vegas is known for buzz, entertainment, and maybe even a surprise wedding or two; but a local hotel has taken things to a whole new level with its latest promotion. This gorilla marketing campaign promises anyone brave enough to tie the knot at their chapel within 24 hours of arriving a complimentary stay in their luxurious suites. Sure, it's a bold move--but it's also created buzz that has drawn media attention from across the United States and beyond. All those looking for love (or an amazing hotel deal) will want to check out this incredible promotion in the heart of Las Vegas!
Hallmarks Of A Buzz Worthy Promotion
Promotion success starts with media coverage, especially in the era of social media. To ensure your promotion appeals to media, there are three essential components to consider: novelty, originality, and fun. When coupled together, media can't help but sit up and take notice. A good promotion should have a unique and innovative concept that stands out from the rest. It should be exciting, memorable and outside of the ordinary. For example, staging an outdoor concert on a rooftop or creating an interactive gaming experience both provide media with something tangible to discuss that is different from what others are doing. Lastly, make sure your promotion has just the right amount of humor and lightheartedness to create a buzz worthy topic that media will want to discuss.
Conclusion:
In the world of promotions, there are no rules. There are, however, key hallmarks of a buzz-worthy promotion. And thanks to the internet and social media, we’ve seen more and more of these crazy promotions become commonplace. From outrageous stunts to unforgettable experiences, companies are pulling out all the stops to get people talking about their brands. What is the craziest promotion you have ever seen or heard of?
